Markup Calculator
Type a cost and the markup you want — get the selling price, profit, and resulting margin.
Inputs
Result
Selling price
$70.00
Profit $20.00 · margin 28.57%
Visual breakdown
Cost
$50.00
Markup
40.00%
Price
$70.00
Margin
28.57%
Formula
Price = cost × (1 + markup/100). Profit = price − cost. Margin % = profit ÷ price × 100.
Example
Cost $50, 40% markup → price $70, profit $20, margin 28.57%.
Related: Profit margin · Break-even · Sales tax
How to use
- Start from true cost (COGS plus packaging, fulfillment, fees).
- Try 30%, 50%, and 100% markups to see how price and margin shift.
- Use Profit Margin to reverse-engineer markup from a target margin.
When it's useful
- Pricing a new product or service.
- Setting wholesale-to-retail multipliers.
- Sanity-checking competitor pricing.
Common examples
Cost $50, 40% markup
Sell $70 · profit $20 · margin ≈ 28.6%.
Cost $200, 100% markup
Sell $400 · margin 50%.
Markup vs margin
Same sale, different denominator — both shown.
Frequently asked
Why does markup look bigger than margin?
Markup is based on cost; margin is based on price. A 100% markup gives a 50% margin.
Should fees be in cost?
Yes — include payment processing, shipping, and platform fees to keep margin honest.
Can I work backwards from a price?
Use the Profit Margin Calculator — it shows both margin and markup from price and cost.
Does it support any currency?
Yes. Use whatever units you price in.